Apple may have much bigger AI plans than simply making Siri more personalized. The company is rumored to launch a new wearable that could compete with OpenAI and several failed products.
Apple is reportedly working on an AI pin
Apple is developing an AI pin, which may resemble a thicker AirTag. The device will feature multiple cameras, microphones, and a speaker, according to a report by The Information.
The new wearable may feature an aluminum and glass shell and a double camera on the front, combining a standard and a wide-angle lens. Those will be capable of recording images and video, while the three microphones will capture sounds around the person wearing the pin.
The device will be able to play audio through its speaker and may include a physical button along the edge. Charging will be handled with a magnetic mechanism similar to the one used on the Apple Watch.
Far from a final product
Humane’s AI Pin is one of the biggest tech fails in recent years. | Image Credit — Humane
Apple is still in a very early development stage of the AI pin and doesn’t have clear plans about it. While the device could launch as soon as next year, it could also get cancelled altogether. It is also unclear whether the pin will be sold on its own or in a bundle with other wearable devices.
The report comes shortly after the announcement that Apple will use Gemini AI to power the upcoming Siri and Apple Intelligence updates. It appears that the partnership with Google will go deeper than expected, and it may help Apple push harder on AI-powered products.
If that rumor is true, Apple would follow in the steps of Humane’s AI Pin, which was one of the worst tech failures of 2024. OpenAI is also developing some kind of small AI device in partnership with Jony Ive, which may or may not be wearable.
Can Apple make it?
AI-powered devices haven’t been very successful, but maybe Apple has the chance to change that. I don’t think such success would be based on AI alone. Instead, Apple could tap into its ecosystem and make the new gadget work in tandem with the iPhone, giving it a significant advantage.
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Ilia, a tech journalist at PhoneArena, has been covering the mobile industry since 2011, with experience at outlets like Forbes Bulgaria. Passionate about smartphones, tablets, and consumer tech, he blends deep industry knowledge with a personal fascination that began with his first Nokia and Sony Ericsson devices. Originally from Bulgaria and now based in Lima, Peru, Ilia balances his tech obsessions with walking his dog, training at the gym, and slowly mastering Spanish.
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