The screenless fitness tracking giant targets Noise-owned Luna in a fresh court filing
Whoop has filed a trademark and trade dress infringement lawsuit against Nexxbase Technologies over its newly-announced Noise Luna Band.
The complaint—submitted to the U.S. District Court for the District of Delaware earlier this month— alleges that the branding and physical design of the Luna Band infringe on Whoop’s established identity in the screenless wearable category.
The core of the dispute centers on trade dress—a legal concept that protects a product’s overall look and feel. Whoop argues that the Luna Band’s visual identity and marketing messaging are intended to confuse consumers or trade on its established brand reputation.
The Luna Band, which made a splash at CES 2026, positions itself as a voice-led coach that uses LifeOS to deliver actionable health data without a display (or subscription).
What happens next?
This isn’t Whoop’s only ongoing legal dispute; the company took action against Polar over similar design concerns back in October. And if the court finds the designs too similar in either case, it could set a precedent for how much visual territory one brand can own in the increasingly crowded screen-free market.
For now, though, the case remains in its early stages, with summons issued and court records confirming that Whoop has requested a jury trial. No hearing dates or timelines for resolution have been announced, and the outcome will likely hinge on how the court interprets visual similarity and consumer confusion within this corner of the wearables world.
Advertisement
Stay tuned for more on this one—an update will likely emerge in the coming weeks.
