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Aashna Shroff Biography: Age, Career, Family and More

F4U Editorial Desk • Updated September 15, 2026 • 6 min read

Quick Info

Date of birth4 August 1993

Age31 Years (as of 2024)

BirthplaceMumbai, Maharashtra, India

ProfessionYouTuber, Blogger, Entrepreneur, Social Media Celebrity

NationalityIndian

Marital statusMarried

SpouseArmaan Malik

FamilyMother - Kiran Shyam Shroff; Only child

Aashna Shroff Biography

Aashna Shroff is an Indian fashion and beauty creator from Mumbai known for her blog and YouTube channel The Snob Journal. Trained in fashion at the London

Early life and background

Aashna Shroff was born on 4 August 1993 in Mumbai, Maharashtra. Raised by her mother, Kiran Shyam Shroff, Aashna grew up in a middle-class household in the city where she completed her school education and later her HSC at Mithibai College. She is an only child and spent part of her childhood modeling in print shoots and television advertisements alongside her mother.

Education and early work

After finishing her HSC, Aashna completed a range of courses before moving into fashion full-time. Her studies include programs in early childhood education, interior design and photography, and she ultimately earned a degree in fashion from the London College of Fashion. Early in her career she worked as a preschool teacher for two years.

Career

Aashna began blogging at around the age of 20, launching The Snob Journal to cover travel, beauty and style. In 2013 she opened an online fashion store called The Snob Shop on Facebook, and later expanded her presence with a YouTube channel under the same name. Her content focuses on fashion and beauty vlogs, and she has collaborated with major beauty brands on paid partnerships.

Her YouTube channel built a significant following; she has more than 150,000 subscribers and produced videos that gained notable traction, including a popular 2016 clip titled "Bra talk? | GIVEAWAY!" that helped raise her profile among beauty audiences.

Public profile

Aashna is best known as a YouTuber, blogger, entrepreneur and social media celebrity who creates fashion and beauty content. She is bilingual and comfortable in Hindi, English and French. Her public persona combines practical style guidance with personal storytelling; she has been open about experiences such as managing stress and her temperament as a more introverted person.

Aashna maintains relationships within the fashion and beauty industry, working on brand partnerships with companies including Nykaa, L'Oreal, Maybelline and Estée Lauder. She lists interests such as drawing, travelling and exploring new places, and has spoken about personal favorites ranging from films to designers and athletes.

Personal life

Aashna follows a lacto-ovo-vegetarian diet and identifies with Hinduism and Sindhi heritage. She is a dog lover and owns a pet named Kiwi. Her mother, a former model, remains an important figure in her life, as does her maternal aunt, Preeti.

Aashna's relationship with singer Armaan Malik has been part of her public narrative. The couple became engaged on 22 October 2023; media coverage notes that Malik proposed earlier, on 28 August 2023, with a musical gesture. The pair are listed as married in available profiles.

Public image and interests

Aashna's tastes include fashion designers such as Victoria Beckham and influences like the blogger Victoria from InTheFrow. She enjoys French fries and drinks like Red Bull and coffee. In media appearances and videos she has shared childhood anecdotes and candid details, including an early decision to adopt a vegetarian diet and memories of being shy as a youngster.

Latest updates

As of 2024 Aashna is 31 years old and continues to be active in the digital fashion and beauty space, balancing content creation with commercial partnerships and personal projects.
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Recent Work

The Snob Journal (YouTube channel)

Her fashion and beauty YouTube channel under the same name as her blog; includes popular 2016 video "Bra talk? | GIVEAWAY!" and partnerships with beauty brands.

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Career Highlights

  1. Founded The Snob Journal blog and YouTube channel focusing on travel, beauty and fashion
  2. Launched an online fashion store, The Snob Shop, on Facebook in 2013
  3. Earned a degree in fashion from the London College of Fashion
  4. Worked with brands including Nykaa, L'Oreal, Maybelline and Estée Lauder
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Frequently Asked Questions

When was Aashna Shroff born?

4 August 1993

What is Aashna Shroff known for?

YouTuber, Blogger, Entrepreneur, Social Media Celebrity

What is Aashna Shroff’s marital status?

Married

Who is Aashna Shroff married to?

Armaan Malik