Featured BiographyImage source: StarsUnfolded
Quick Info
Date of birth29 September 1995
Age27 Years (at time of death)
BirthplaceGinowan, Okinawa, Japan
ProfessionModel, Singer, Activist, Social media personality
NationalityJapanese
Marital statusDivorced (at time of death)
SpousePeco (m. 2016–div. 2022)
FamilySon - Link; Sister - Chiharu Higa
Ryuchell Biography
Ryuchell was a Japanese model, singer and social media personality known for influencing Japan’s genderless fashion scene and advocating for LGBT rights. H
Early life and backgroundRyuji Higa, professionally known as Ryuchell, was born on 29 September 1995 in Ginowan, Okinawa, Japan. Raised in Okinawa, Ryuchell attended Okinawa Prefectural Ginowan Junior High School and later Kitanakagusuku High School. Their height and build were publicly noted: approximately 173 cm (5'8") and around 65 kg. They were identified as Japanese and their zodiac sign was Libra.
Career
Ryuchell built a public career as a model, singer and social media personality. They emerged as a visible figure within Japan’s genderless fashion movement, promoting androgynous and colorful styles that helped shape a subculture of nonconforming dress. Their work included appearances on television: early credits include a 2007 appearance on Fuji TV’s game show Peke Pon and later television work such as the 2015 series Yasashii Hito Nara Tokeru Quiz Yasashii Ne. In 2015 they also performed on stage in a production titled Arikanashika.
In the realm of music, Ryuchell released the album Super Candy Boy in 2019 and later the album Time Machine in 2023. They released the song “Diversity Guys!” in 2018. Ryuchell’s voice was also featured as themselves in the 2019 animated film Crayon Shin-chan: Honeymoon Hurricane ~The Lost Hiroshi~.
Ryuchell and their then-partner Peco were active in fashion media together; the pair were featured in a photoshoot for Numéro TOKYO in 2016 and appeared in advertising campaigns, including a 2017 advertisement for the Suisai skincare brand. The couple received a Best Wedding Award in 2018.
Public profile
As an openly visible nonconforming figure, Ryuchell became an influential LGBT presence in mainstream Japanese media. They participated in LGBT-themed events and were involved as an organizer for Tokyo Rainbow Pride events beginning in 2018. In addition to on-screen appearances and music, Ryuchell used social platforms to communicate about identity and to advocate for LGBT rights.
Their visibility also drew backlash on social media; they faced harassment and criticism related to their personal life and gender expression. In interviews and public statements, Ryuchell reflected on struggles with expectations around gender and family roles. In 2022 they publicly described a shift in how they wished to be identified within their family, asking to be seen as a life partner and parent rather than as a husband.
Personal life
Ryuchell married model and TV personality Peco on 31 December 2016. The couple had one son named Link. In August and September 2022, the couple announced changes in their relationship and later confirmed a divorce; agencies confirmed the divorce though initial statements denied separation. Ryuchell had a tattoo of Peco’s real name, Tetsuko, with a heart on their right arm and their son’s name, Link, with a smiley on their left arm. Their sister, Chiharu Higa, is a singer.
In the months before their death, Ryuchell began presenting as female in public and expressed support for transgender individuals, including displaying the transgender flag and making supportive statements, while not publicly declaring a personal transgender identity.
Latest updates
On 12 July 2023, Ryuchell was found unconscious at the office of a talent agency in the Sasazuka district of Shibuya, Tokyo. They were declared dead shortly afterward. The Tokyo Metropolitan Police reported that the death was a suicide. Ryuchell was 27 at the time of their passing.
Legacy
Ryuchell is remembered for their role in promoting gender-nonconforming fashion in Japan and for using their public platform to raise awareness of LGBT issues. Their work across modeling, music and television contributed to a broader conversation about gender expression in Japanese popular culture.
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Recent Work
Album released in 2023
2023Provided voice as themself in the 2019 animated film
2019Debut album released in 2019
2019Career Highlights
- Influential figure in Japan’s genderless fashion subculture
- Released multiple music works including Super Candy Boy (2019) and Time Machine (2023)
- Appeared on television and in advertising campaigns
- Organiser and visible participant in Tokyo Rainbow Pride events since 2018
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Frequently Asked Questions
When was Ryuchell born?
Ryuchell was born on 29 September 1995.
What is Ryuchell known for?
Ryuchell is known for model, Singer, Activist, Social media personality.
What is Ryuchell’s marital status?
Ryuchell's marital status is listed as Divorced (at time of death).
Who is Ryuchell married to?
Ryuchell is publicly listed as married to Peco (m. 2016–div. 2022).

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