Featured BiographyImage source: StarsUnfolded
Quick Info
Date of birth1983
Age40 Years (as of 2023)
BirthplaceAnand, Gujarat, India
ProfessionBusinesswoman
NationalityIndian
Marital statusMarried
SpouseKaushik Mukherjee
FamilyFather: Tej Singh; Mother: PhD holder; Sons: Vikrant Mukherjee, Ranveer Mukherjee
Net worthRs. 300 crore (as of October 2023)
Vineeta Singh Biography
Entrepreneur and co-founder of SUGAR Cosmetics, Vineeta Singh built a consumer beauty business from a digital-first start-up into a national brand. An IIT–
Early life and backgroundVineeta Singh was born in 1983 in Anand, Gujarat, and grew up with roots in Delhi. She attended Delhi Public School, R. K. Puram, before studying electrical engineering at the Indian Institute of Technology, Madras. After graduating with a B.Tech, she completed an MBA at the Indian Institute of Management, Ahmedabad.
Career
Singh began her professional journey with roles that included a directorship at Quetzal Online Private Limited in Mumbai, where she worked for over five years. She later moved into the beauty and consumer space, launching a beauty-subscription business called FabBag. Building on insights from that venture, she and her husband and co-founder Kaushik Mukherjee launched SUGAR Cosmetics in 2015 as a direct-to-consumer makeup brand.
Under Singh’s leadership, SUGAR expanded rapidly across India. By 2021 the brand was available in more than 2,500 outlets across over 130 cities. Singh has described the company’s early evolution as driven by detailed customer feedback gathered through the subscription business; those preferences shaped the pivot to a full cosmetics line.
Singh and SUGAR have received industry recognition. She was named to Economic Times’ 40 Under 40 in 2021 and was featured on the cover of Forbes Most Powerful Women in Business in December 2021. SUGAR won Start-up of the Year at the Entrepreneur Awards in Delhi in 2019. In 2021 Singh acquired rights from Warner Bros to launch a SUGAR X WONDER WOMAN cosmetics collection.
Public profile
Singh broadened her public profile through media and television. She joined the panel of investor-judges on the TV reality series Shark Tank India when it premiered in December 2021, participating in multiple deals on the show alongside other investors. She has also appeared as a guest expert on Kaun Banega Crorepati and has spoken on the TEDx stage in Pune, addressing how to turn fears into strengths.
An active endurance athlete, Singh has completed more than 14 marathons, including three consecutive participations in the Comrades ultramarathon (an approximately 89-kilometre race in South Africa) and has finished the Ironman triathlon. She has spoken about how running and long-distance events contribute to her mindset as an entrepreneur.
Personal life
Vineeta Singh is married to Kaushik Mukherjee, who is also a co-founder of SUGAR Cosmetics. The couple became engaged on 15 October 2010 and married on 4 December 2011. Her father, Tej Singh, worked as a scientist at the All India Institute of Medical Sciences in New Delhi; her mother holds a PhD. The family includes two sons, Vikrant and Ranveer Mukherjee.
Latest updates
By early 2022, Singh’s company channel on YouTube had attracted hundreds of thousands of subscribers. Her public remarks emphasize patience, consistent contribution, and making bold decisions aligned with a strong conviction about women as the core customer for her brand. She continues to participate in endurance sports and remains visible in business and media forums.
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Recent Work
Co-founder and leader of SUGAR Cosmetics, launched 2015; expanded to over 2,500 outlets across 130+ cities by 2021. Launched SUGAR X WONDER WOMAN collection in 2021.
2015–2021Investor-judge on the Indian edition of Shark Tank, appearing from the show's premiere in December 2021 and participating in multiple investments on-air.
2021Career Highlights
- Co-founder of SUGAR Cosmetics (launched 2015)
- Start-up of the Year, Entrepreneur Awards, Delhi (2019)
- Featured on Forbes Most Powerful Women in Business cover (December 2021)
- Economic Times 40 Under 40 (2021)
- Acquired rights for SUGAR X WONDER WOMAN collection (2021)
Net Worth
Figures are editorial estimates based on publicly available reporting and may change as new information emerges.
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Frequently Asked Questions
When was Vineeta Singh born?
Vineeta Singh was born on 1983.
What is Vineeta Singh known for?
Vineeta Singh is known for businesswoman.
What is Vineeta Singh’s marital status?
Vineeta Singh's marital status is listed as Married.
Who is Vineeta Singh married to?
Vineeta Singh is publicly listed as married to Kaushik Mukherjee.
What is Vineeta Singh’s net worth?
Vineeta Singh's net worth is commonly listed as Rs. 300 crore (as of October 2023), based on available public profile information.

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