The leaked watches point to a steady expansion for the brand’s accessible fitness lineup
Reebok is set to broaden its wearable portfolio with two new smartwatches, the Reebok Stride and the Reebok Rush.
Registered under ‘CE Brands International’—the licensing partner for Reebok’s tech products—newly uncovered FCC listings suggest that both devices are nearing a North American release.
While little is known at this stage about pricing, features, or design, the brand is expected to focus on the entry-level watch market.
Reebok may be far from a dominant force in the smartwatch category, but it has steadily grown a presence at the more affordable end of the market.
Its current lineup includes the Reebok Pulse and Reebok Icon, both of which focus on core health and fitness tracking. More recently, the brand branched into smart rings with the launch of the Reebok Smart Ring.
Building out its wearables range
The Stride and Rush appear to continue that incremental expansion, rather than signalling a dramatic shift upmarket.
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Again, at this stage, no product images or detailed specs are available. All we have is the regulatory information, which simply references Bluetooth connectivity and other antennas. Given the minimal memory noted in the filings for both watches, we’re not expecting anything advanced in music storage, mapping, or apps, either.
Given the nature of its previous smartwatch releases, we expect the Stride and Rush instead to be positioned as affordable smartwatches with a focus on core tracking features.
With FCC clearance now in place, an official announcement is likely to arrive within the next couple of months. Stay tuned for all the details, including pricing and design specs.
