Samsung has offered a fresh hint at what its glasses roadmap entails
Samsung has confirmed it will launch smart glasses in 2026, marking the first official announcement since teasing the project last year.
The announcement was made during its latest earnings call, where the company reported a strong finish to the year, outperforming both its previous quarter and year-on-year expectations. Beyond the financials, though, the briefing provided a clearer view of Samsung’s XR plans.
Speaking on the call, Seong H. Cho, head of Samsung’s mobile marketing division, briefly addressed the company’s plans for extended reality.
“For XR, we plan to deliver rich, immersive, multimodal AI experiences through diverse form factors such as next-generation AR glasses,” Cho said, without going into further detail.
Setting up the future
Samsung has been dropping breadcrumbs about AR and XR for some time. The company first teased its XR glasses concept in late 2025 alongside the reveal of its Galaxy XR headset. And since then, a significant ‘Galaxy Glasses’ leak emerged.
That initial pair is widely expected to be display-less, instead leaning on microphones, cameras, and speakers to act as a wearable AI assistant rather than a full visual AR device.
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However, with Google already confirming Android XR-powered smart glasses with displays, Samsung’s reference to ‘next-generation’ hardware could suggest something more ambitious is already in development.
For now, Samsung is keeping specifics tightly under wraps. But between renewed AR glasses talk, the earnings call makes one thing clear. Samsung sees 2026 as a key year to push beyond conventional smartphones and double down on new wearable and mobile form factors.
However, whether it can begin to eat into Meta’s industry lead remains unclear for now.
