Summary
- On April 2, Samsung announced updates to it’s Frame and OLED TV lineups.
- The Frame Pro gets a new 55″ size and a handful of improvements, including updated Glare Free tech.
- The new OLEDs (S95H, S90H, and S85H) feature brighter OLED HDR, Glare Free screen tech, AI upscaling, G-Sync/FreeSync support, and more.
On April 2, Samsung announced a ton of updates to its incredible TV lineup. Highlights include updates to the Frame and Frame Pro and an upgraded series of OLED TVs.
The Frame updates
Credit: Samsung
The Frame and Frame Pro are probably Samsung’s coolest TV models. The screen might not be quite as nice as other high-end options, but man, do they look good.
I currently do most of my watching on a Samsung TV that my wife and I received as a wedding gift over 15 years ago. The thing just won’t quit, but when it finally does, if I could pick any model to replace it with, the Frame Pro would be high on the list (although it does have competition these days).
What’s new with The Frame Pro
For 2026, the Frame Pro keeps the NeoQLED 4K display (with a refresh rate of 144Hz, or 240Hz when connected to a PC) and support for Samsung’s Wireless One Connect box, which means you don’t need to plug in any connections — instead, you can connect them to a wireless box up to 30 feet away. When it comes to sound, the 2026 Frame Pro’s Micro HDMI port now supports eARC (Enhanced Audio Return Channel). This provides enhanced sound quality when connected to a soundbar.
The Frame Pro’s Glare Free screen tech has also been enhanced for better performance. Finally, the Pro will be available in a new 55″ model, in addition to the 65″, 75″, and 85″ models previously available.
What’s new with The Frame
Samsung’s regular Frame model now has its connections built into the TV (the 2025 model used an external box). Don’t worry — you’ll be able to easily connect and disconnect cables without unmounting everything from the wall. Additionally, a Slim Fit Wall Mount helps ensure the TV keeps its thin profile.
The Frame series 2026 pricing
Both the Frame and Frame Pro are available in 55″, 65″, 75″, and 85″ models. The Frame Pro 65″, 75″, and 85″ are available now at Samsung’s website and other retailers, with the other models to come “later on.” Here’s the pricing we currently have:
- 85″ The Frame Pro: $3,999.99
- 75″ The Frame Pro: $2,799.99
- 65″ The Frame Pro: $1,999.99
New Samsung OLED models
Big updates to Samsung’s core lineup
In addition to the Frame updates, Samsung announced the launch of its new OLED lineup. There are three models: the S95H, S90H, and S85H.
The S95H is the flagship of the series. It features what Samsung is calling the FloatLayer Design, which is a metal bezel that gives it a sort of floating effect when mounted. The intended effect is to make it more of a centerpiece in the room, and it now has access to Samsung’s Art Store to back that up. It also features Samsung’s Wireless One Connect system for a sleeker appearance.
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The S95H and S90H have also been updated OLED HDR Pro and OLED HDR+ technology for a brighter screen, along with Samsung’s Glare Free tech. The result is a more immersive experience, with greater contrast and color. Both models support NVIDIA G-Sync and AMD FreeSync Premium Pro for better gaming performance, along with Samsung’s NQ4 AI Gen 3 Processor, which handles 4K upscaling and provides other AI features (for example, you can use Bixby, Copilot, or Perplexity to get answers to questions).
All the new models feature Dolby Atmos sound, with Adaptive Sound Pro and Active Voice Amplifier Pro to help ensure the best possible audio quality. The S85H is also now available in a 48″ size, perfect for streaming our favorite sci-fi and fantasy shows.
OLED TV 2026 pricing
All the new OLED models are rolling out now on Samsung’s website and at other retailers. There are a lot of options, but here’s the general price range:
- S95H: Available in 55″ to 83″ sizes, from $2,499.99 to $6,499.99
- S90H: Available in 42″ to 83″ sizes, from $1,399.99 to $5,299.99
- S85H: Available in 48″ to 83″ sizes, from $1,199.99 to $4,499.99
