The first limited-edition drop from the SR_A collaboration turns the screenless tracker into a visible design icon
Whoop has unveiled its most ambitious lifestyle collection to date: a multi-year partnership called Project Terrain with designer Samuel Ross’s SR_A studio.
While the brand has long offered users accessible ways to wear its screenless tracker through its Whoop Body garments—and previously had the odd partnership with lifestyle brands like cycling’s ASSOS—this marks its first major high-end fashion collection.
The most accessible entry point to the collection is the new Strata Band 1, available in a ‘Wild Oak & Coal’ style shown above.
The straps deliver some low-light performance, featuring a raised jacquard weave with reflective graphic detail. And the metal components have also been given the premium treatment, as well, with custom-etched Whoop x SR_A logos on the clasps.
The standout of the apparel line is the Solare Technical Running Jacket, which features a unique wrist-window cutout. While the Whoop 5.0 and MG are, of course, screenless devices, the brand notes that this window is designed to frame the sensor as a central design element.
(Image credit: Whoop/SR_A)
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The jacket is also fully bonded, featuring 360-degree reflectivity with 3M and Reflective Flex materials, making it suitable for urban training environments.
Beyond the outerwear, the ‘Layer 1’ drop includes a technical garment system integrated with Whoop’s Any-Wear Technology.
The men’s Solare technical shorts and Terra muscle long-sleeves pair compressive, lightweight stretch fabrics with removable Any-Wear pods for off-wrist data capture.
And for women, the Luna performance bra and shorts harness bonded side seams and squat-proof fabrics to reduce friction, maintaining the same reflective, urban style found across the rest of the line.
The Wareable take: A long time coming
After debuting its own clothing line via the fourth-gen Whoop back in 2021, it’s surprising it’s taken this long for the brand to deliver a high-profile fashion collaboration.
As they go, though, this one feels like a great fit; it matches Whoop’s continued transition (which really kicked into gear with last year’s fifth-gen ‘longevity’ overhaul) from a fitness tracker maker into a performance lifestyle brand.
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By existing visibly in a high-end collection that aligns with the drift toward industrial- and technical-wear trends, it also elevates the wearable as a statement piece. Ultimately, not many traditional tech brands can pull that off convincingly—but this passes the test, in our view.
