Last month, OpenAI announced that ChatGPT would start testing ads in a move that CEO Sam Altman had previously called “a last resort” for the company, and now those ads are apparently going to start rolling out.
Reported by CNBC, citing a source “familiar with the matter,” ChatGPT ads will apparently start showing up for users starting today, February 9. OpenAI had previously said this would start “in the coming weeks,” so, if anything, this actually feels a bit early.
Ads in ChatGPT can appear at the bottom of a response, with OpenAI tailoring the advertisements to be related to your query. Ads only show up for free or “Go” plan users, with higher paid tiers continuing ad-free.
Here’s what ads in ChatGPT will look like:
The same report today reveals that OpenAI Sam Altman touted to employees last week that the company is “back to exceeding 10% monthly growth” with Codex, a dedicated coding product, growing 50% just in the last week. Altman also teased an “updated Chat model” set to launch later this week.
Meanwhile, the arrival of ChatGPT ads saw competitor Anthropic pouncing on the backlash with Super Bowl spots poking fun at OpenAI’s move, something Sam Altman called “clearly dishonest” in a huff of a tweet.
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