Last week, in a moment of spontaneous joy and exuberance, the board of the Kennedy Center in Washington voted on a change to the buildingβs name. One allegedly unanimous decision later, the Donald J. Trump and John F. Kennedy Center for the Performing Arts was born. The Centerβs administrators, showing remarkable foresight, were ready to put the decision into action immediately: barely 24 hours later, workers were already busy adding Trumpβs name to the buildingβs faΓ§ade.
The Centerβs website also already reflects the name changeβbut quibblers might note that the siteβs actual domain does not. It remains βkennedy-center.orgβ. Thereβs a reason for this: the domains βtrumpkennedycenter.orgβ and βtrumpkennedycenter.comβ are already taken. Theyβre owned by comedian and scriptwriter Toby Morton, who has written for South Park and Mad TV. In his downtime, Morton has made a habit of acquiring official-sounding domains for satirical purposes: he already owns around 50 such sites, including nancymace26.com (βI donβt legislate, I litigate grudgesβ) and mtg2026.org (βBuilding a whiter tomorrow!β).
Morton told the Washington Post that he has something similar planned for these domains: β[They will] absolutely reflect the absurdity of the moment,β he promised. In a moment of clairvoyance, he purchased them earlier this year after Trump announced that he was firing the Centerβs entire board. (βWe will soon announce a new Board,β the President wrote on Truth Social at the time, adding that the new board would feature βan amazing Chairman, DONALD J. TRUMP!β)
βAs soon as Trump began gutting the β¦ board earlier this year,β Morton said, βI thought, βYep, that nameβs going on the building.ββ And while he certainly wasnβt alone in predicting that the amazing Chairmanβs ego would demand formal recognition, Mortonβs key insight was that even Trumpβs hand-picked board wouldnβt quite have the gumption to totally replace Kennedyβs name. Instead, they settled on the equivalent of one of those double-barreled surnames that serve to kick the question of nomenclature down the road for another generation.
The awkward new moniker is already subject to legal challenge, so itβs unclear whether it will outlast Trumpβs tenure in the White House, but in the short term, it seems to be here to stay. Youβd think this would be good news for Morton, if no one elseβbut for now, neither trumpkennedycenter.org nor trumpkennedycenter.com displays any content. The comedian is apparently running up against the same problem as many other writers today: itβs awfully difficult to satirize an era in which every day already feels like living in The Onion. βSome things,β he concluded ruefully, βare truly hard to parody.β

