Google’s screen-less Fitbit device has been one of the more intriguing wearable leaks in recent memory, and the details are piling up fast. After the device was first teased by Stephen Curry back in March, and a follow-up report this week from 9to5Google confirmed the name as Fitbit Air, the floodgates have opened. Supplier listings are surfacing, and we now have a pretty clear picture of what Google is planning.
It comes in three colors and band options are plentiful
According to supplier data, the Fitbit Air will be available in Obsidian, Lavender, and Berry. The charging cable, for what it’s worth, appears to be Snow white across the board. Nothing groundbreaking color-wise, but the lineup covers the basics and leans into softer, lifestyle-friendly tones that make sense for a health-focused wearable.
Stephen Curry
Google seems to be going deep on band variety. Four options are expected to be sold individually, each available in multiple colorways. The Performance Loop Band covers Obsidian, Fog, Lavender, and Berry. The Active Band comes in small and large sizes with the same four shades. For something a little more refined, the Elevated SoftFlex Band is listed in Obsidian, Moonstone, and Porcelain. And at the top end, a Metal Mesh Band rounds things out in Silver and Warm Gold. Which band ships with the device isn’t confirmed yet, but the range suggests Google wants the Fitbit Air to work for workouts and everyday wear alike.
The price could be a selling point
Supplier pricing data can be hit-or-miss, but at least one listing has the Fitbit Air sitting just under $93, which strongly hints at a $99 retail price. For a screenless fitness band, that’s a reasonable ask, and it makes even more sense when you factor in that Google is expected to pair the device with a Health Coach feature and a broader subscription tier for advanced tracking. The hardware would essentially be the entry point into a larger ecosystem.
Stephen Curry wearing Google’s Fitbit Air Instagram
The same supplier indicates a May 16 availability date. Google hasn’t said anything officially, but that timeline lines up with the growing momentum around the product. If it holds, we’re only a few weeks out from finding out whether the screenless Fitbit concept actually resonates with buyers. It’s a bold enough idea to stand out in a crowded wearables market, and at under $100, the barrier to trying it out is pretty low.
